Joanne Rogers Sep 24, 2020 12:00:00 AM 5 min read

Talent Intuition founder named Service Industries Entrepreneur of the Year for Wales

The founder of Talent Intuition, Alison Ettridge, has been named Service Industries Entrepreneur of the Year for Wales at the Great British Entrepreneur Awards.

Talent Intuition™ provides insights to global businesses so they can manage their skill supply chain, optimise where they have people and inform their diversity strategy 

Now in its eighth year, the Great British Entrepreneur Awards in partnership with Starling Bank celebrate the hard work and inspiring stories of entrepreneurs in the UK, rather than the business’ balance sheet.

The service industries account for more than 80% of the UK’s entire economy, making it a particularly important area to recognise. To stand out in the service industries requires something special.

With Covid-19 restrictions preventing the regional finals taking place at a live event, Alison won the award during a virtual award ceremony joined by finalists across every region.

In a video message to finalists, Chancellor Rishi Sunak said: “Entrepreneurs [have shown they] stay strong, even during a global pandemic. Coronavirus hasn’t stifled enterprise.

“Entrepreneurs are creating new businesses and adapting to the crisis, as seen in this year’s entries. And that’s what we need to happen if we want our economy to bounce back. We need all of you to keep inventing, keep taking risks, keep creating new businesses.

“It’s my job as Chancellor to celebrate, champion and support you.

“Congratulations to all the winners. Thank you to all of you for everything you’ve done.”

Francesca James, founder of the Great British Entrepreneur Awards, said: “Alison has a wonderful entrepreneurial story and I’m delighted for her to win this award. I’ll be keeping a very close eye on what she does in the years to come and look forward to welcoming Alison to the community.”

Anne Boden, founder and CEO of Starling Bank, said: “We’re entrepreneurs and we have spirit. We fight back and we’re very good at dealing with adversity. And Alison is an example to us all, of entrepreneurs that are creative, innovative, and changing the world.

“I’m so excited that Starling, a business I founded in 2014 and now the Best British Bank, is sponsoring such an important Awards. And as one entrepreneur to another, congratulations to getting where you are this evening and best of luck for the future.”

The winners of each category will now go to the National Final of the Great British Entrepreneur Awards, with a date to be announced due to restrictions on large events.


The Great British Entrepreneur Awards

The Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of British entrepreneurs and businesses in the UK. You can find out more about previous years here. You can find the full list of judges here.

Interviews with the winners, creator of the awards and sponsors can be arranged upon request.

Press contacts

For more information, please contact Alison Shadrack on 07794540221, or by emailing